Amplified Impact w/ Anthony Vicino I Made More Money In My Business Instantly Once I Understood This | Ep. 901
Jul 24, 2025
Dive into the psychology behind price anxiety and how it affects entrepreneurs. Discover the power of strategic pricing by comparing it to effective hairdressing strategies. Learn how a small price adjustment can lead to significant profit boosts without losing loyal clients. Gain insights into prioritizing optimal service occupancy over filling every slot. This discussion offers practical tips for overcoming common pricing fears and maximizing business success.
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Underlying Fear of Raising Prices
- Most entrepreneurs resist raising prices due to a deep-seated feeling of unworthiness rather than just fear of losing customers.
- Price elasticity often allows for a 10-20% increase without significant loss of clientele.
Hairdresser Pricing Example
- Anthony uses a hairdresser example charging $50 for 70 appointments weekly to show pricing effects.
- Increasing price to $60 could reduce clients to 60 but still increase weekly revenue and reduce work hours.
Optimal Occupancy and Pricing
- Optimal occupancy isn't 100% but around 80-90%, which indicates price maximization without excess demand.
- A business fully booked leaves money on the table by not charging more for high demand.