Episode 213 of the Sports Media Podcast features two segments. First up is Haley Rosen, the founder and CEO of Just Women’s Sports. She is followed by a sports media panel with Boston Globe media writer Chad Finn and Sports Business Journal Managing Editor/Digital Austin Karp.

In this podcast, Rosen discusses Just Women’s Sports, a women’s sports-focused media platform featuring news and analysis of women’s sports, interviews, podcasts, videos and other media content; why she feels this is a moment where a women’s sports media brand can be built to last; how she soft launched her company and then launched with investment including from Elena Delle Donne and Kevin Durant among others; how teams and players have reacted to JWS; softball and volleyball as underserved media markets; advocacy versus journalism and how to approach that; her thoughts on gambling on women’s sports and an underserved market in that space; long-term possibilities for the site and more. Finn and Karp discuss NBA viewership through three games of the NBA Finals; why the NBA should feel mixed on the data so far; the importance of length, particularly for this series; whether the Celtics’ stars play nationally; the viewership for Turner and ESPN in their first year of the NHL deal; why people did not tune into Rafa Nadal but did for Coco Gauff; the debut of LIV golf and the potential for a U.S. TV deal; sportswashing; how viewers might feel about Arlo White taking LIV’s money; if there is a non-Tiger golfer who moves the needle and more.

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Haley Rosen, founder and CEO of Just Women’s Sports. Plus, a sports media panel with Boston Globe media writer Chad Finn and Sports Business Journal Managing Editor/Digital Austin Karp