Making It with Jon Davids 198 - They Built a $490M Business with NO Money (using this one move)
Jun 24, 2025
Discover the incredible growth story of a meat stick company that soared from $35,000 to $490 million in sales. Learn about their innovative marketing strategies and how they redefined the snack market. Explore the concept of counter-positioning through the success of Native Deodorant, focusing on clean ingredients that resonated with consumers. Dive into the financial journey of two entrepreneurs who used minimal investments to achieve significant growth through premium pricing, strategic partnerships, and savvy reinvestment.
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Chomps' Humble Start and Big Break
- Pete and Rashid started Chomps with $6,500 and grew it from $35,000 in sales to $4.3 million after Trader Joe's ordered their meat sticks.
- Offering a free fill to Trader Joe's led to their rapid retail success and the brand hitting $100 million sales by 2020.
Remove Friction to Win Deals
- Remove every friction point to make it easy for customers and partners to say yes.
- Pete removed risk for Trader Joe's by offering a free fill, which was key to gaining shelf space.
Make Buying Easy
- Create a friction-free wishlist for your business by imagining all possible ways to remove purchase barriers.
- Then prioritize what is feasible to boost sales and customer experience.