The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

874: The Simple Hack to Making Your Content Live and Work Longer

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Apr 30, 2025

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ADVICE

Break Content Hamster Wheel

Stop the constant cycle of creating and posting new content without promotion.
Let your existing content breathe longer to gain more impact and results.

ANECDOTE

Content Works While You Rest

Jenna Kutcher's business thrived even when she posted less after becoming a mom.
Her existing content kept driving traffic and leads while she rested.

INSIGHT

Content Disappears Fast

Most social media posts have an extremely short lifespan, often less than 48 hours.
This short shelf life wastes hours spent on creating content that quickly disappears.

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For most of us, creating content is the part that feels natural, but promotion feels more vulnerable. So we do what we’ve always done… we make something new. We stay busy. We stay in motion.

But what if the real power isn’t in making more, but in letting what you’ve already made breathe a little longer? What if the magic isn’t in more content, but in more intention behind how it’s shared?

Visit http://www.teachmetopin.com to learn about the platform I’ve been teaching about for over eight years, one I’ve helped over 25,000 people use in their business to create content systems that actually last!

In this episode, I’m walking you through a simple mindset shift that changed everything for me. If you're feeling burned out, tired of feeding the algorithm, or wondering why your content doesn’t seem to carry the weight it should, this one’s for you.

We’ll explore what it looks like to shift from short-term content bursts to long-term, strategic sharing. I'm talking about ways to make your creations live longer, reach further, and work harder without requiring more from you every single day.

If you’re ready to get off the content hamster wheel and start building a business where your work keeps working, even while you rest, this is your permission slip. Press play now!

And don’t forget: save your seat for my free class: Create Once, Traffic for Months: The Pinterest Plan That Extends Your Content’s Lifespan in Just One Hour a Week at http://www.teachmetopin.com!

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Goal Digger Show Notes:https://www.jennakutcherblog.com/content-repurposing-strategies-to-beat-burnout

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