The Neon Show Satej Sirur, Founder, Rocketium on building design SaaS, competing with Adobe and working with 1200+ brands inc Groww, Meesho, Urban Company
Suppose you're a marketer or have a marketer friend/colleague. During an event like IPL or Diwali, you need to get 100+ variations of creatives with 20-30 sizes for each, within a few days and not weeks, so that you can test campaigns on multiple platforms at the earliest.
However, traditional software is time-consuming, especially if you have a small design team with limited bandwidth.
Our guest, Satej Sirur, Founder & CEO, Rocketium, solves this for 1200+ brands like Bigbasket, cult.fit, Groww, Meesho, Supr Daily, Urban Company, and many more across 95+ countries.
During the episode, Satej talks about how customers differentiate between them and Adobe, the fundamental principles he focuses on to include in Rocketium's culture, and much more.
Notes -
00:52 - Initial Intro
05:13 - Pivoting in early years of Rocketium
09:50 - Metrics around ARR & Customer base
11:31 - Customers comparing Rocketium to Adobe
18:07 - Company building: Attracting the best talent
22:36 - Principles in Rocektium's work culture
25:51 - What's 8-4-5?
28:02 - Framework while setting internal metrics
30:07 - Playbook behind International expansion
33:45 - Importance of deeply knowing who your users are
39:08 - Fundraising journey: Finding the right investor