In this episode, we discuss Supercell's latest game launch, MoCo, exploring Mo.co gameplay mechanics, monetization strategies, and overall market positioning.

We go into the game's features, compare it to other action RPGs, and analyze its potential for future success in the gaming industry.

https://lancaric.me/future-of-ua-creators-mobile-user-acquisition/

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/AqdL57Mh6Fk

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Chapters

00:00 Introduction and Episode Overview

04:12 MoCo Launch and Initial Impressions

07:24 Gameplay Mechanics and Features

10:04 Inventory and Equipment System

13:13 Monetization and Shop Features

16:08 Game Modes and Progression

18:34 Elite Hunter Program and Seasonal Content

24:50 The Launch of MoCo: A New Era for Supercell

27:59 Monetization Strategies: Balancing Profit and Player Experience

29:58 Design Philosophy: The Challenge of Endgame Content

34:50 Influencer Marketing: Supercell's Creator Program

41:59 The Impact of Marketing Strategies on Game Success

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Supercell's MoCo is a streamlined action RPG.

The game features a polished and finished look.

Gameplay is designed to be snappy and user-friendly.

Monetization focuses heavily on cosmetics and battle passes.

The game employs a gacha system for cosmetics.

We express skepticism about the game's long-term appeal.

Endgame content is a significant factor for player retention.

Supercell's marketing strategy includes leveraging content creators.

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