The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, sensory neuroscience, data science, engineering, fine fragrance, analytical chemistry, and product development to map smells, engineer new smell molecules, recreate living scents, and finagle how olfactory technology can aid other industries. We speak with Christophe Laudamiel, OSMO's master perfumer on this episode.

Also, we're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.

[What we smell like today: Roja Lost in Paris, Philosophy Fresh Cream Soft Velvet]

🌐 Find more info, episodes, and merch at Smellyalater.live

☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.

📱 Follow us on Instagram @smellyalater.mp3

💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)

S2 Ep12: Kevin Maughan - Is renting energy the future?