Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads.
I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of:
- 24 trillion bid requests
- 630,000 apps
- 1.4 billion daily active users
- 10 billion machine learning decisions every day
I’m a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. So I did ... and now you can too!
Growth Masterminds: mobile growth podcast