On this episode of The B2B Content Show, host Jeremy Shere speaks with Nick Wassenberg, Vice President of Marketing at Fulcrum . Nick and Jeremy discuss how to move beyond marketing to early adopters, and how to craft content that is tailored to different customer personas. 

Highlights:

• How to create a niche within a niche of manufacturing with targeted content 
• Different customer expectations for service level and product features 
• The importance of listening to customers and understanding the full value of your product 

Learn more about Fulcrum

Connect with Nick on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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