Franchise Euphoria Building a Franchise From the Ground Up with Amy Leclerc
Today, you can find Amy leading the charge at Sit Still Kids Salon, an experience-driven franchise she and her business partners founded in 2018. Sit Still is disrupting the kid's hair game through a proven model and turnkey blueprint that positions the company for exciting and sustainable growth.
Key Takeaways:
[2:50] - Amy started out as a client of Sit Still Kid Salon and realized it was an opportunity for her.
[4:27] - She built her career by connecting with brands and concepts and listening to how she feels.
[7:01] - Most franchises begin when someone brings the idea to the founder.
[9:49] - Located in Portland, Amy explains that the community embraces local businesses and entrepreneurs which helped the business find success.
[12:23] - Amy helped build up the barre3 franchise and shares why she felt driven to move on to Sit Still.
[14:24] - As a “builder,” Amy loves to take her experiences and apply it to new opportunities.
[16:10] - Building a franchise is simple but is not easy.
[17:03] - When the clientele is easily identifiable, it is easier to create clear branding.
[18:22] - In this case, Amy clicked immediately with the founder of Sit Still, but sometimes founders may be hesitant.
[21:27] - It is really important that the founder be involved in franchising.
[23:09] - By leaning into the data, Amy knew there was a need for nationwide locations of Sit Still.
[26:47] - Amy describes the customer experience at Sit Still Kids Salon and what makes it special.
[29:47] - Each appointment’s time allotment is used fully for a memorable experience.
[33:01] - Sit Still takes their commitment to being a consistent person in a child’s life very seriously.
[35:24] - What type of operators are Sit Still Kids Salon looking for as franchisees?
[37:51] - Location is important to think about. Sit Still generally operates best in suburban areas.
[39:04] - Data drives decisions.
[40:13] - From a growth perspective, Sit Still has 14 locations spoken for and more coming in the next year.
[42:15] - Amy shares ways that Sit Still keeps clients coming back by maintaining value and safety.
[45:40] - Growing as fast as possible should not be the goal. Find the initial good franchisees and grow from within.