Today, you can find Amy leading the charge at Sit Still Kids Salon, an experience-driven franchise she and her business partners founded in 2018. Sit Still is disrupting the kid's hair game through a proven model and turnkey blueprint that positions the company for exciting and sustainable growth.

Key Takeaways:

[2:50] - Amy started out as a client of Sit Still Kid Salon and realized it was an opportunity for her.

[4:27] - She built her career by connecting with brands and concepts and listening to how she feels.

[7:01] - Most franchises begin when someone brings the idea to the founder.

[9:49] - Located in Portland, Amy explains that the community embraces local businesses and entrepreneurs which helped the business find success.

[12:23] - Amy helped build up the barre3 franchise and shares why she felt driven to move on to Sit Still.

[14:24] - As a “builder,” Amy loves to take her experiences and apply it to new opportunities.

[16:10] - Building a franchise is simple but is not easy.

[17:03] - When the clientele is easily identifiable, it is easier to create clear branding.

[18:22] - In this case, Amy clicked immediately with the founder of Sit Still, but sometimes founders may be hesitant.

[21:27] - It is really important that the founder be involved in franchising.

[23:09] - By leaning into the data, Amy knew there was a need for nationwide locations of Sit Still.

[26:47] - Amy describes the customer experience at Sit Still Kids Salon and what makes it special.

[29:47] - Each appointment’s time allotment is used fully for a memorable experience.

[33:01] - Sit Still takes their commitment to being a consistent person in a child’s life very seriously.

[35:24] - What type of operators are Sit Still Kids Salon looking for as franchisees?

[37:51] - Location is important to think about. Sit Still generally operates best in suburban areas.

[39:04] - Data drives decisions.

[40:13] - From a growth perspective, Sit Still has 14 locations spoken for and more coming in the next year.

[42:15] - Amy shares ways that Sit Still keeps clients coming back by maintaining value and safety.

[45:40] - Growing as fast as possible should not be the goal. Find the initial good franchisees and grow from within.

Mentioned in This Episode:

Sit Still Kids Website

Sit Still Kids Salon on Instagram

Amy Leclerc on Instagram