How is it that some people can convince others to back them, is its personality, style, charisma? No, says Suneel Gupta, author of the new book Backable. Explaining that creativity and persuasion are not the same thing, Suneel shares how his book can help the well-intention strengthen their conviction and enable them to successfully share their insights and ideas.   

Using failure as a foundation for learning and growth, Suneel explains that conviction is contagious and the importance of unique insight in establishing value. Being backable, he says, isn’t about being the most outgoing or charming person in the room, it’s about being the most confident in your ideas and intentions.  

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