The Heather Sager Show 247. Why Trying Too Hard to Be Different is Hurting Your Business with Megan Yelaney
Okay friends, we are inching dangerously close to the New Year.
And if you are anything like me, you’re probably sitting there with your fresh 2026 planner, feeling that creeping pressure to "reinvent" yourself. You might be thinking, “I need a totally new angle,” or “I need to burn it all down and start fresh to get noticed this year.”
Before you do anything drastic, listen to this episode.
Originally recorded in August of this year, I hit pause on the podcast before releasing… and I’m so glad I did because this is the right time for you to hear this one.
I’m chatting with business strategist Megan Yelaney, and this is one of those real, grounding conversations that helps you slow down, zoom out, and rethink how you show up in your business.
In this episode, we talk about:
- The "uniqueness" trap – why trying so hard to be different can actually hurt your sales, and why specificity is what really works
- The messaging pendulum swing that traps entrepreneurs between copying others and being so obscure no one gets it
- Why social media feels so dang hard (hint: it has nothing to do with the algorithm)
- A spicy take on AI – where to actually use it in your business and where to definitely leave it out
- How to niche down without boxing yourself in or burning it all to the ground
Leading with empathy – why it’s the most powerful (and overlooked) marketing tool you have right now
If you take one thing into the New Year, let it be this: it’s okay to be redundant.
The most successful business owners aren't inventing a new message every Monday. They’re saying the same damn thing, over and over again, until it sticks.
So grab your coffee, and let’s get into it!
EPISODE SHOW NOTES👇
https://heathersager.com/episode247
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