Full-Funnel B2B Marketing Show Episode 17. How to leverage chatbots for B2B lead generation with Casie Millhouse
May 5, 2020
29:57
Remember the time you needed to talk to sales rep or support but had only annoying bot?
While chatbots can help with providing relevant answers, qualifications, and partial claim resolution, they can't replace humans. Accenture Digital says that 56% of B2B companies claim chatbots are driving disruption in their industry.
Why?
Because B2B companies delegate the wrong tasks to bots. Tasks that should be executed by humans.
That's why, according to Nerdydata, only 0.5% of B2B companies across the globe use bots.
The most common reasons not to use bots are:
Personal negative experience
People don't believe that somebody will read this message
Losing the communication with customers cause you may miss the messages
At the same time, you can provide 24/7 support, book meetings with sales while the team is offline and help to find answers.
In the new episode of Full-funnel marketing podcast, I decided to chat with Casie Millhouse, a chatbot expert, to figure out:
What are the most common mistakes and pitfalls with chatbots in B2B
What tasks should and shouldn't be delegated to bots
How to define the right cycle for messenger communication/follow-ups not to annoy people?
Successful case studies in B2B space
Links:
The Ultimate Guide to Messenger Marketing & Facebook Chatbots - https://getleado.com/b2b-growth-ebook/
Casie Millhouse on LinkedIn - https://www.linkedin.com/in/casie-millhouse-singh/
Never miss a new episode: https://sendfox.com/lp/mnyll3
While chatbots can help with providing relevant answers, qualifications, and partial claim resolution, they can't replace humans. Accenture Digital says that 56% of B2B companies claim chatbots are driving disruption in their industry.
Why?
Because B2B companies delegate the wrong tasks to bots. Tasks that should be executed by humans.
That's why, according to Nerdydata, only 0.5% of B2B companies across the globe use bots.
The most common reasons not to use bots are:
Personal negative experience
People don't believe that somebody will read this message
Losing the communication with customers cause you may miss the messages
At the same time, you can provide 24/7 support, book meetings with sales while the team is offline and help to find answers.
In the new episode of Full-funnel marketing podcast, I decided to chat with Casie Millhouse, a chatbot expert, to figure out:
What are the most common mistakes and pitfalls with chatbots in B2B
What tasks should and shouldn't be delegated to bots
How to define the right cycle for messenger communication/follow-ups not to annoy people?
Successful case studies in B2B space
Links:
The Ultimate Guide to Messenger Marketing & Facebook Chatbots - https://getleado.com/b2b-growth-ebook/
Casie Millhouse on LinkedIn - https://www.linkedin.com/in/casie-millhouse-singh/
Never miss a new episode: https://sendfox.com/lp/mnyll3