In this episode, Dan Oshinsky shares his insights on proven growth tactics for publishers and content creators. He breaks down strategies that work at different stages, from just starting out to having over 1 million subscribers. Dan provides tips on optimizing signup forms, using lead magnets, referral programs, contests, earned media, paid acquisition, and more.

Key Timestamps

01:41 - Dan's epic guide of 52 ways to grow your email list

02:09 - What are some foundational principles of growth?

05:46 - Creating a compelling "why subscribe" message.

06:37 - Create a newsletter landing page.

07:30 - Publishers need signup forms in multiple places

11:41 - Adding signup form at 25%, 50%, 75% and 100% for long articles

15:24 - What are some of the best growth tips for a list with 10K people?

17:47 - Contests and giveaways to get signups and engagement from readers.

23:42 - Lead magnets work well for publishers of any size.

28:04 - Referral programs work best above 10-25k subscribers.

39:25 - Are there growth tactics that you’d like to share for publishers in the 10K to 100K range?

41:44 - How does using brackets work to grow your list?

48:39 - Let's go to one million subscribers. What tactics work at this stage?

55:53 - What's one uncommon growth tip you like that you wish you'd see more often?

58:15 - What's your favorite ESP and why?

01:01:20 - What's your favorite must-read newsletter?

01:02:09 - What's your favorite piece of advice for a new set of publishers?

Show Notes

Inbox Collective

The New Yorker

BuzzFeed

52 Ways to Grow Your Email List

Nathan Barry

Beehiiv 

Substack

Carrd

OptinMonster

Poptin

WPForms

Spark Loops

Upscribe

Madison Minutes

Tone Madison

Charlotte Ledger

Berkshire Eagle

AWeber

ConvertKit

Second Street

Google Forms

Typeform

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