
One Pour Problems First Pour: Launching Season 1
Oct 24, 2024
Foster Charles, Founder and CEO of Charles IT, shares his journey from startup to multi-million dollar success. He discusses how a bourbon tasting led to his collaboration with host Sal Marino. The conversation covers building a vibrant company culture, emphasizing simple perks that can scale effectively. Foster believes in prioritizing employee fulfillment and transparency to reduce turnover. He also offers insights on hiring strategies and the role of AI in improving efficiency, encouraging a proactive approach to business challenges.
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Episode notes
Hiring Sparked Over Bourbon
- Foster Charles joined Charles IT after meeting Sal at a bourbon tasting and noticing a job posting for director of finance and operations.
- The bourbon and conversation sparked a career move that led to long-term company growth and culture involvement.
Give Perks You’d Want Yourself
- Foster Charles focuses company perks on things he personally values and then extends them to all employees.
- Start small with manageable perks that scale and deliver outsized morale impact for modest cost.
Scale Makes Perks Cheaper
- Scaled perks become more manageable because vendors give leverage to larger clients.
- Creative financing (e.g., credit card points) can fund outings without large budget increases.

