
The Happy Clients Podcast 46. Who's Your Perfect Agency Client? Here's Ours
No matter the service or product, it's always critical to outline ideal client avatars in any agency. In the DOT & Company world of Client Account Management, we are always getting asked who our *perfect* agency client is. And now we're here to spill it!
Here's our snapshot of a unicorn digital marketing agency client 🦄
1) You are what we call "good people". You know— the ones you’re on the same page with and feel that there’s alignment on values like authenticity, respect, honesty. We love genuine people!
2) You are an agency that has clients and killer momentum in your space.
3) You have goals to grow and scale. (Psssst, we also want to help you get there!)
4) You are ready to let go and allow our team to come in and do what we do best— provide a premium client experience that is smooooth like butter.
5) You are ready to invest in a Client Account Manager— someone dedicated to your team and your clients (we call CAMs the glue to it all).
And for the record, if you're reading this and thinking "I check some of those boxes, but..." we are ALWAYS happy to chat and see how we can help your agency. Because here's the thing...
If you're just getting started and don't have clients or processes yet— check out our DOT Shop for plug n' play systems to help you get streamlining and making clients come raining in.
If you're a big and established agency with an already existing team of client account managers or client success reps— hit us up to help you with Training at DOT. That's right— we have options to come as a "Done-With-You" service where we can train your team in all of our methods of delivering a premium client experience.
Moral of the story: let's talk 👋
[HELPFUL LINKS]
Onboarding Checklist: Grab our onboarding checklist here.
Email Templates: Ready to use client-facing email templates, get it here.
[ABOUT THIS PODCAST]
Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.
Cheers, to happy clients!
