This episode features an interview with John V Willshire. 

John has been running his innovation consultancy- Smithery for the past nine years- after graduating in Economics- he trained as a market researcher, worked for Viacom Out of Home, and then took on various roles at PHD- including separately - in the disciplines of econometrics and innovation.

Somewhat disillusioned with agency innovation offerings - he set up his own with the guiding mantra "Make Things People Want, rather than Make People Want Things."

Our conversation was broad and touched on his background in economics to building motivating narratives and onto the future of work. 

We covered a lot of territory in the sixty or so minutes but looks like we are going to need to do a part 2 because we have more ground to cover.