Fidias EU Parliament MrBeast's YouTube Strategist Reveals His Secrets - Mario Joos
Jun 25, 2023
Mario Joos, Former YouTube Retention Strategist at MrBeast, discusses his insights on YouTube videos' optimization, importance of subtitles, presenting different versions of oneself, the contrast between YouTube and documentary filmmaking, leaving Mr. Beast and building for the future, accents in YouTube videos, embracing weaknesses, managing copycats, setting realistic expectations, creating novel viewer experiences, and personal beliefs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
Moving from Europe to the United States
01:39 • 20min
The Impact of Subtitles on Accessibility and Engagement
22:03 • 24min
Creating and optimizing videos for YouTube
45:38 • 20min
The Importance of Presenting Different Versions of Yourself in Different Situations
01:05:49 • 3min
Exploring the Difference Between Making a Documentary and Creating YouTube Content
01:09:18 • 3min
Leaving Mr. Beast and Building for the Future
01:12:22 • 17min
Aligning Decisions with Vision
01:29:47 • 26min
Accents and Success in YouTube Videos
01:55:29 • 7min
Joking about Weaknesses and Playing to Strengths
02:02:38 • 6min
Copycat Concerns and the Importance of Being Unique
02:09:05 • 7min
Managing Expectations and the Role of a Strategist
02:16:27 • 2min
Creating Novel Experiences for Viewer Engagement
02:18:07 • 10min
The Meaning of Life and Personal Beliefs
02:28:05 • 3min