Ep. 52 - Brian Geery - Enabling Dynamic Demos

How do you enable sales teams to turn average demos into compelling stories that capture their prospects' attention and keep them engaged?  Can demo effectiveness be measured? If so, how should Enablement teams track and improve their demo enablement? In this episode, Brian Geery shares his proven strategy and techniques for enabling sales pros to give demos that highlight solutions to prospects' business challenges and helps them create a vision for how to solve those challenges. Listen in to learn:

• 7 steps to create a persuasive and compelling demo
• What KPIs to use to measure demo effectiveness
• How to give your demo enablement  a makeover
• Demo scripts - yes or no?
• Specific steps for getting started

Brian Geery is a Managing Partner at SalesNv and author of How to Demonstrate Software So People Buy It. His firm transforms software demos, so they win more deals. They give your demo a makeover. Sales leaders at high growth SaaS companies use Brian’s guidance to increase demo win rates, reduce new hire demo ramp time, and enable everyone to demonstrate like a top performer.

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