Heroes & Humans of Football

The Super Agents: How Mino Raiola Changed Football's Transfer Market Forever

6 snips
Jan 9, 2025
Discover the rags-to-riches story of Mino Raiola, a former pizza waiter who became a football super-agent. Uncover his journey from Haarlem to representing stars like Zlatan Ibrahimovic and Erling Haaland. Explore his unconventional methods that revolutionized player transfers and the emotional bonds he built with clients. Hear about his partnership with Rafaela Pimenta and the fierce battles he fought within football's establishment. The podcast delves into the future of football agencies, showcasing Raiola's lasting impact on the sport.
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ANECDOTE

Humble Beginnings

  • Simon Cooper met Mino Raiola in his hometown of Haarlem in 2016.
  • Raiola, despite being a top agent, maintained a low-key presence, operating from a modest space below his parents' apartment.
ANECDOTE

Pizzeria Roots

  • Raiola's family, after immigrating to the Netherlands, opened a successful pizza restaurant.
  • Raiola worked there from a young age, developing a strong work ethic and interpersonal skills.
INSIGHT

Strategic Outsider

  • Raiola's timing was perfect, entering the football industry when money was pouring in.
  • His unassuming appearance, including his choice not to wear suits, became a strategic advantage.
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