002: John Oberg: Using Social Media to Transform Animal Advocacy

Advocating for animals has never been more urgent—or more powerful. In this episode of the Better Life for Animals podcast, renowned animal advocate and digital strategist John Oberg shares how he has reached over 500 million people online with compelling pro-animal content. Since dedicating his life to animal rights in 2012, John has become a leading voice in the movement, using social media to change hearts and minds around the world.

What You’ll Learn in This Episode:

• How John Oberg uses social media to drive real-world change for animals

• Why digital advocacy can be more impactful than traditional protest-based activism

• The role of storytelling in inspiring compassion and action

• How sanctuaries help people see animals as individuals, not commodities

• The power of the reducetarian approach in expanding the vegan movement

• Why community support is vital for long-term activism

• What gives John hope for the future of animal rights

Key Highlights: John emphasizes the importance of balancing hard truths with uplifting stories to make content accessible and emotionally resonant. He discusses the growing influence of flexitarians and plant-based consumers in shifting market demand, and shares touching stories from animal sanctuaries—including the transformation of Sunshine, a piglet rescued from a slaughter truck.

Support John Oberg’s Work: As an independent advocate, John relies on donations to continue spreading awareness. 

Subscribe to Better Life for Animals for powerful conversations with changemakers in the animal protection movement. From activists and authors to sanctuary leaders and policy advocates, this podcast shares the stories that inspire compassion, connection, and action.

Full post at: https:  www.betterlifeforanimals.com/podcast/002-John-Oberg