He Got Laid Off With a Baby on the Way - Then Became One of the World's Best Content Marketers (John Bonini)

This episode is presented by:

• AppUnite: The right dev partner can make or break your product. AppUnite embeds with your team to build apps that scale. - https://bit.ly/3QOKHtT
• Fullstory: Behavioral data that empowers - https://fullstory.com/value

John Bonini, founder of Content Brands, opens up about his early struggles building an audience—before realizing the power of original thinking, consistency, and fully owning his voice. From navigating burnout to taking a bold leap into his own creative studio, John shares how publishing online changed the trajectory of his career and personal life.

John opens up about:

- The moment that sparked his shift from passive creator to publishing consistently

- How being a parent shaped his time management and career goal

- The power of being “creatively selfish” and trusting your unique voice

Things to listen for:

(00:00) The unexpected layoff

(03:17) The power of content marketing

(07:39) Thank you to our sponsors, Fullstory & AppUnite

(10:15) The Lady Gaga incident

(15:38) Navigating career challenges

(28:39) The decision to join Databox

(34:03) Going solo: The leap to full-time consulting

(36:53) First week wins

(38:51) Building resilience and overcoming doubts

(40:54) Navigating early career challenges

(50:53) The importance of preparation

(58:55) Handling tough conversations

(01:10:40) Building legacy through personal growth

Resources:

Connect with John:

LinkedIn: https://www.linkedin.com/in/jbonini/

Content Brands: https://www.contentbrands.co/

Connect with Andrew:

LinkedIn: https://www.linkedin.com/in/andrewcapland/

Free 5 day growth leadership program: https://deliveringvalue.co/growth-leadership-toolkit

Substack: https://media.deliveringvalue.co

Hire Andrew as your coach: https://deliveringvalue.co/coaching