CD Burners 80: Nothing Else Feels Like This Mazzy Star Record w/ Bobby Schubenski
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Nov 4, 2025 Join Bobby Schubenski, founder of Blackcraft Cult, as he delves into the haunting allure of Mazzy Star's iconic album, *So Tonight That I Might See*. He shares personal stories about the emotional depth of tracks like 'Fade Into You' and reflects on how music transforms sadness into creativity. Bobby discusses his experiences on tour, community building on Discord, and the timelessness of Mazzy Star's sound. Discover how this beloved record continues to influence modern indie artists while encapsulating the essence of California gothic.
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Whatnot Turned Inventory Into Community
- Bobby started streaming Blackcraft on Whatnot after seeing Kat Von D sell vintage tees and found it felt like QVC meets Twitch.
- He used the platform to clear old inventory and build community momentum that led to streaming on tour with Ronnie Radke.
Use Live Shopping To Revive E‑commerce
- Do live shopping to create experiential e-commerce and build loyal communities rather than relying solely on static online stores.
- Prioritize authenticity and consistent streaming because community building can't be easily replicated.
Selling Vintage Merch Backstage On Tour
- Ronnie Radke invited Bobby to bring Blackcraft live-selling backstage on the God As A Weapon tour and it worked so well they did shows every day.
- They sold rare vintage merch and Bobby met community members in person, strengthening relationships.