Building Crypto Brands with Celebrities: Sina Nader's Journey and New Ventures (E8)

Navigating the World of Crypto Branding: Sina Nader's Revolutionary Journey

In this episode of Old Men, New Money, hosts Phil Larmon and Douglas Borthwick are joined by Sina Nader, a prominent figure in the crypto world. Sina discusses his dynamic career, which includes significant roles at Robinhood, FTX, and Mysten Labs. He shares his journey from Wall Street to becoming a key player in the crypto industry, emphasizing the emotional and human elements behind major business decisions. Sina also reveals his latest venture, PARTI, a media platform with integrated financial services, aimed at providing creators with better revenue-sharing opportunities and instant payments. This episode provides a deep dive into Sina's experiences, insights, and his views on the future of crypto and digital securities.

00:00 Introduction to Old Men, New Money

00:10 Meet Sina Nader: Crypto Pioneer

00:49 Sina's Journey: From Wall Street to Crypto

01:50 Building Robinhood's Crypto Platform

07:08 FTX: From Operations to Brand Building

09:33 Celebrity Endorsements and Marketing Strategies

17:24 Personal Insights and Experiences

20:43 Crypto in Sports: MLB Partnership

21:25 MLB and Crypto: A New Frontier

22:41 Targeting Crypto Users: Strategies and Challenges

25:28 Crypto in Sports and Entertainment

29:17 Reflecting on FTX and Moving Forward

38:25 Introducing PARTI: A New Venture

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