What are the factors that encourage charitable giving and how should people decide where to focus their efforts? Effective altruism is a social movement and research initiative with unique (and controversial) responses to these questions.

In this episode of Impact Audio, you’ll hear Luke Freeman, Executive Director of Giving What We Can, discussing the guiding principles behind his organization. Luke also talks about motivational psychology, CSR, impact measurement, the pandemic, and criticisms of effective altruism.

Listen in to learn about:

• What actually motivates people to give back

• How businesses can support employee giving and lead by example

• Giving What We Can’s process for choosing charities and measuring impact

• The movement’s responses to trust-based philanthropy and criticism about causality

• How US philanthropy sets itself apart from global giving

We hope you enjoy the conversation.