As founder and CEO of The Mane Choice, Courtney Adeleye, built her innovative hair empire to reported net sales of over $25 million. The company was acquired by MAV Beauty Brands. Her products are sold in over 20,000 retail stores and has a lineup of more than 90 hair treatments. Courtney chat's with Will Lucas about how to scale a hair care brand, and remain profitable when the consumer is increasingly particular, and highly interested in the chemicals involved in making the products.
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