Reuters Institute for the Study of Journalism Digital News Report 2025. Episode 1: What you need to know.
Jun 16, 2025
Join Richard Fletcher, Director of Research at the Reuters Institute, and Nic Newman, Senior Research Associate and lead author, as they dive into the future of news in 2025. They discuss how social media, particularly TikTok and YouTube, is reshaping news consumption among younger audiences. The conversation highlights the evolving trust in media, the demand for transparency, and innovative strategies for boosting subscriptions. They also tackle the challenges of misinformation and the essential role of original reporting in maintaining journalistic integrity.
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Rise of Alternative Media Ecosystem
- Alternative media creators are reshaping news consumption by reaching audiences mainstream media can't.
- Social media and video platforms play central roles in this shift, especially in the US political context.
Video Dominates News Preferences
- Video news consumption is increasing globally, sometimes surpassing reading preferences.
- Audiences are drawn to video for its entertainment value, presenter connection, and diverse perspectives.
Adapting News for Video Platforms
- Mainstream publishers should adapt news for video platforms by making it entertaining and appealing to younger audiences.
- Publishers must navigate challenges like monetization, platform control, and aligning tone with video consumption habits.