SchoolCEO: K-12 Marketing + Communications The Complete Guide to School Marketing: How to Communicate in a Crisis
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Feb 21, 2025 Crisis communication is vital for school districts, drawing lessons from industries like aerospace. Proactive preparation and building partnerships are key to managing potential crises. Trust and transparent communication with stakeholders and media are essential during challenging times. Engaging the community helps foster healing, innovation, and connection post-crisis. Finally, reflecting on experiences and supporting leaders can facilitate growth, turning challenges into opportunities for resilience.
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Crisis Planning
- Create a strategic crisis communication plan, outlining protocols for various disasters.
- Identify roles, communication channels, and social media monitoring strategies.
Drills and Stakeholder Communication
- Conduct drills to prepare for crises.
- Inform stakeholders about safety measures and drills.
Building a Support Network
- Develop communication partners outside your organization for support.
- Form an advisory committee with diverse members.