#14 How to Leverage Expert Guests and Bonus Content to Boost Engagement and Value

Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming your students or distracting from your main content.

What You'll Learn:

• The difference between core content and bonus material, and why it matters.
• The three types of bonus content that can enhance your course.
• How to include guest speakers effectively to add value and credibility.
• Strategies to balance additional content so it enriches rather than distracts.

If you're a course creator looking to add that special touch to your online course, this episode is packed with insights on how to do it right. Learn how to offer bonuses and bring in guest experts in a way that truly benefits your students and sets your course apart.

Don't miss out on my free guide: "7 Things All Course MUST Have to Max Student Referrals." It's both a guide and a handy checklist to help you craft a high-quality course. Download it at shannonlboyer.com/must-haves

Next Episode:

Join us next week for a brand-new segment featuring a live coaching session with an award-winning pediatric occupational therapist. We'll explore how she can transition her successful in-person practice to the online world. It's going to be an insightful conversation you won't want to miss!

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Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

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This podcast is produced, mixed, and edited by Cardinal Studio. For more
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or e-mail mike@cardinalstudio.co