Word of Mouth

The Language of the Manosphere

Sep 21, 2025
Dr. Jessica Aiston, a postdoctoral researcher at Queen Mary University London, delves into the alarming language of online anti-feminist communities known as the manosphere. She discusses their specialized vocabulary, including terms like 'Chad' and 'MGTOW,' revealing how these labels reflect resentment and entitlement towards women. Aiston also highlights the connection between this rhetoric and real-world violence, emphasizing the need for critical analysis and societal change to combat these harmful ideologies.
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INSIGHT

Manosphere Is A Loose, Diverse Network

  • The manosphere is a loose network of online anti-feminist men's communities rather than a single group.
  • These communities are ideologically diverse and often disagree with each other.
ANECDOTE

Gamergate As A Catalyst

  • Gamergate in the 2010s was a turning point that mainstreamed anti-feminist backlash online.
  • Jessica Aiston describes attacks on Zoe Quinn and Anita Sarkeesian as sparking wider harassment and threats.
INSIGHT

Specialised Vocabulary Marks Group Identity

  • The manosphere creates dense specialised vocabulary that can be hard for outsiders to parse.
  • Jessica Aiston studied this language because it marks group identity and encodes ideology.
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