Talent, creativity and other priorities for the industry this year

Prioritising talent and creativity should be top of the list for media leaders this year, according to attendees at The Media Leader Summit.

The Media Leader reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

Sustainability, measurement, inclusion, consistency and trust were also discussed as key topics.

Some of the winners of The Media Leader Awards' Leader of the Year category — Patrick Affleck, CEO of Havas Media Network UK and Ireland; Thomas Bremond, senior vice-president and chief revenue officer, international, at FreeWheel; Rob Edwards, head of media and digital at Arla Foods; and Dominic Williams, chief revenue officer at Mail Metro Media — share their thoughts.

We also hear from Cath Waller, managing director of advertising at Immediate Media, and Chloë Davies, founder of It Takes A Village.

Highlights

00:53: Dominic Williams on testing new things

02:56: Patrick Affleck speaks about people and optimism

06:10: Rob Edwards discusses the importance of measurement and creativity for advertisers

08:48: Thomas Bremond's views on sustainability and building the future of TV

11:14: Chloë Davies highlights the need for the media and advertising industry to "hold the line"

14:36: Cath Waller calls for more action on trust in media

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