Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
Feb 21, 2024
20:00
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.