The Startup Ideas Podcast From Community Manager to C-Suite | Jiho, Axie Infinity
Apr 21, 2022
Jiho, Co-founder of Axie Infinity and a pioneering figure in play-to-earn gaming, shares his inspiring journey from community manager to the C-suite. He discusses how Discord transformed his career and highlights the significance of NFTs and player-owned economies. The conversation explores innovative models like 'learn to earn' and the impact of community-building in gaming. Jiho emphasizes the economic shifts within digital asset ecosystems and the possibilities for future digital economies, revealing how gaming can reshape social interactions and financial landscapes.
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Jiho's Entry into Crypto
- Jiho discovered Axie Infinity after reading a Wired article about a CryptoKitty selling for $150,000.
- Intrigued, he explored the community and worked on KittyHats, building accessories for CryptoKitties.
Revenue Sharing in Gaming
- Traditional gaming companies take almost 100% of the revenue.
- Axie Infinity's model prioritizes the community, taking only a small percentage (4.25%) from marketplace transactions.
Crypto Disruption Framework
- Jiho's framework for crypto disruption is to look for products where a middleman extracts value from community work.
- Cut out the middleman and reward the community directly.