11 - George Wojciechowski, Co-Founder at ShipBob, On How To Incorporate Culture And Trust Throughout The Entire Customer Experience

George Wojciechowski, Co-Founder at ShipBob, joined me on the Modern Startup Marketing podcast.

ShipBob was founded in 2014 and has raised Series D ($130.5M total). Based out of good 'ole Chicago, IL, ShipBob has ~650 people. ShipBob is a tech-enabled 3PL (3rd party logistics) that fulfills e-commerce orders for direct-to-consumer brands. You can outsource your logistics, from warehousing to delivery (and more) so you can focus on other aspects of your business. ShipBob was recently ranked #1 on Crain's Chicago 'Fast List' of the Fastest-Growing Companies in 2020.

We covered:

What George focuses on now in his role as co-founder of a ~650 person company (versus early-stage);

How ShipBob differentiates itself vs. other players;

Marketing as an expression of your broader mission and values (going beyond utility and features);

How ShipBob incorporates culture and trust throughout the entire customer experience;

Structuring of teams (a triangle of Revenue, Ops, and Engineering) including Marketing in more detail;

Marketing channels that are working well now, as well as in the early days (hint: lots of low-hanging fruit);

COVID impacts on the business - both positive and negative - and how ShipBob has leveraged internal data to provide value to customers;

George's intriguing career journey, from equity and derivatives and futures to co-founding ShipBob.

You can find George on LinkedIn: www.linkedin.com/in/george-wojciechowski-870b814

Find out more about ShipBob: www.shipbob.com

Also check out: trends.shipbob.com and carriers.shipbob.com

George also talked about: www.pachama.com

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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!