VinePair Podcast No, Gen Z is Not Killing the Bar Tab
Jun 9, 2025
Discussing the belief that Gen Z is 'killing the bar tab,' the hosts explore how this generation's financial habits differ from previous ones. They challenge stereotypes about younger drinkers and examine how societal changes, especially post-COVID, have altered bar culture. Tips for bars on adapting to these trends while keeping patrons satisfied are also shared. Personal drinking experiences add a light touch, including favorite cocktails and the nuances of memorable wines.
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Gen Z Tab Habits Are Typical
- Gen Z's habit of frequently closing bar tabs is not unique but typical behavior for many people in their 20s.
- This reflects common financial caution and learning experiences rather than a generational trend.
Social Media Amplifies Gen Z Behavior
- Social media increases visibility into Gen Z's behavior, exaggerating perceived generational differences.
- Many habits deemed unique are actually common to young adults historically.
Charge Fees for Reopened Tabs
- Bars should clearly communicate credit card fees applied when tabs are reopened multiple times.
- Such policies educate customers and help operators manage transaction costs fairly.