Why Most Shops Stay Stuck | Strategy, Scaling, and Busy Season Survival

Bruce and Steven sit down to talk shop — literally. No guests, no fluff — just two print industry veterans breaking down the realities of running, growing, and surviving in the custom apparel world.

They dig into:
• Why most shop owners never make time to think strategically
• The 5 stages of business growth (and where most shops get stuck)
• How to avoid burning cash during busy season
• What real customer success should look like in 2024
• And why Slack, surprise gifts, and T-shirt cannons might be your secret weapons 🧨

Whether you’re prepping for a busy season, feeling overwhelmed by growth, or just looking for that next-level operator insight — this one’s packed with practical wisdom and sharp humor.

🎯 Featured topics:
• Making time to think (1.5% rule)
• The accountability vacuum in small shops
• Hiring, delegation, and leveling up your role
• Customer success that builds brand loyalty
• Emotional decisions in chaotic seasons
• Creating unforgettable client experiences

📈 From half-a-million dollar shops to $10M+ operations, these lessons apply.