Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi

Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life. Recorded Feb 29, 2024 at the Upfront Summit.