Throwback: Why Your Amazon Listing Needs to Stop Trying to Be Everything and Start Being Exactly What Amazon Wants

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Leo Sgovio, CEO of Convomat, an influencer and affiliate marketing software for Amazon sellers. Leo shares insights from his research on Amazon's A9 algorithm, emphasizing semantic relevance in product listings and competitor-based keyword strategies. Josh highlights actionable takeaways, including competitor targeting campaigns, keyword optimization in product images, and leveraging Amazon's search query performance data. Leo also discusses his productivity tool, Be Focused, recommends Rich Dad Poor Dad and Think and Grow Rich, and encourages listeners to follow industry leaders for continued learning.

Timestamps:

Introduction to the Ecomm Breakthrough Podcast (00:00:00)
Host Josh Hadley introduces the podcast, guest Leo Sgovio, and the episode's topics: the A9 algorithm and influencer campaigns.

Sponsor Message: Ecomm Breakthrough Consulting (00:00:44)
Josh Hadley discusses his consulting services, helping seven-figure brands grow to eight figures, and offers a free strategy audit session.

Introducing Leo Leo Sgovio (00:02:00)
Josh provides a detailed introduction to Leo Sgovio, highlighting his extensive experience in e-commerce, SEO, and influencer marketing.

Researching Amazon's A9 Algorithm (00:04:17)
Leo discusses his research into Amazon's A9 patents, focusing on the "cold start" problem for new product launches.

The Importance of Semantic Relevance (00:07:26)
Leo explains why creating a semantically relevant listing, similar to top competitors, is crucial for ranking on Amazon.

Actionable Takeaways Summary (00:09:27)
Josh summarizes the episode's key takeaways, including competitor targeting, adding keywords to images, and using search query performance data.

Favorite and Most Influential Books (00:12:51)
Leo shares his most influential books, citing "Rich Dad, Poor Dad" and "Think and Grow Rich" as life-changing reads.

Favorite Productivity Tool (00:13:19)
Leo recommends the "Be Focused" app, a timer-based tool that helps him complete daily tasks without getting distracted.

Admired E-commerce Leaders (00:14:45)
Leo suggests listeners follow host Josh Hadley and also mentions Ezra Firestone as a humble and relevant industry leader.

How to Connect with Leo Sgovio (00:16:12)
Leo shares the best ways to connect with him, recommending LinkedIn, Facebook, and his personal website for contact.

Links and Mentions:

Tools and Websites 
"Unified Patent Scheme": "00:05:28" 
"Jungle Scout": "00:12:04" 
"Convomat Connect": "00:12:24" 
"Be Focused": "00:13:29" 

Books 
"Rich Dad Poor Dad": "00:13:03" 
"Think and Grow Rich": "00:13:11" 

Notable Mentions 
"Ezra Firestone": "00:15:01" 

Additional Notes 
"ChatGPT Prompts": "00:16:47"

Transcripts:

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, the author of the E! Myth, and Steven Pope. Today, I'm speaking with Leo Sgovio, CEO and founder of Convomat, an influencer and affiliate marketing software for Amazon sellers. And we're going to be talking a lot about the A9 algorithm, finding hidden keywords on Amazon and how to increase your ranking and sales with influencer campaigns. This episode is brought to you by Ecom Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Leo, I started my business back in 2015 and grew it to an eight figure brand in seven years, but there were a lot of mistakes I made along the way that made the path of getting to eight figures take a lot longer than it really needed to. There were times where I doubted my abilities as a leader, whether I could actually manage a team of people and become a CEO.

Josh Hadley 00:01:00  I doubted whether our brand could actually survive and thrive on the Amazon platform. And I also had concerns whether we would have the cash flow to be able to continue to grow the business. And so to all of our listeners, I wish I would have had a guide along the way. And if you're in that same boat and you want to know the next steps to take your business to the next level, then go to Ecom Breakthrough Comm, that's ecom with two M's to learn more. And as a special bonus to my podcast. Podcast listeners. This month I'm giving away one over $10,000, a comprehensive business strategy audit session at no cost. All you need to do is email me at Josh at Ecom breakthrough. Com and in your subject line say strategy audit and then plead your case as to why I should choose you and your brand to work with for this month. And if you don't win this month, don't worry, you'll be entered to win for future months to come. But today I am super excited to introduce you all to Leo Scorpio.

Josh Hadley 00:02:00  Leo is an entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space. Leo has started his career as an SEO and pay per click advertising specialist. Throughout his career, Leo worked with technology solutions from companies such as Google and Adobe and developed automated marketing software for e-commerce sellers, leveraging chat bots to launch and scale private label brands on Amazon. After exiting one of his brands, he founded Convomat Connect, an influencer and affiliate marketing platform for Amazon sellers, and he continues to launch new products on Amazon. So with that warm introduction, welcome to the show, Leo.

Leo Sgovio 00:02:45  Hey, Josh, thank you for having me. I appreciate it, Leo.

Josh Hadley 00:02:48  I am super excited to have you on. We met originally at the Billion Dollar Seller Summit and that was back in 2022. And I've been following you since we've we've stayed in contact. And man, every time I hear you, whether it be on a podcast or on a stage like you just have a brilliant mind and you know, I always come away with a lot of value.

Josh Hadley 00:03:11  So I personally am really excited to hear some of the new things you're going to be talking about on the podcast today, and I'm sure our listeners are going to appreciate that as well.

Leo Sgovio 00:03:22  Well, that's flattering. And, you know, I have to say you were the winner last year of the the contest, the best hack contest. So I also learned something from you, which is, which was very impressive. And, so I'm really excited to be here as your guest, but also, you know, like, learn from you as well. So thanks for having me again.

Josh Hadley 00:03:42  Awesome. Well, Leah, we've got a lot to dive into today. And so what I want to do, obviously, as you know, many of our listeners are seven figure sellers and they are trying to grow to that eight figures and beyond. And so we want to share with them all the actionable strategies that they can implement that is going to help them grow their brand. And what I think before we hit record here today, we talked about some of the things you have been doing recently, and you had talked about some of the research that you had been doing on the A9 algorithm that I think not many people have been talking about.

Josh Hadley 00:04:17  You know, some of the things that you discovered during your re...