Building the Premier Accounting Firm Achieve Your Goals: Train Your Brain for Peak Performance w/ Robb Zbierski
In this episode of “Building the Premier Accounting Firm,” host Roger Knecht and Robb Zbierski, professional speaker and coach with Freedom Personal Development, explore the critical role of mindset and mental health in achieving business success. They discuss practical strategies for rewiring your brain for optimism and resilience, offering actionable insights to overcome limiting beliefs.
Key Takeaways:-
Recognize the value of having a “head coach” to gain perspective and challenge limiting beliefs.
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Implement daily, weekly, and quarterly routines to reinforce positive thinking and personal growth.
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Clarify your goals and create visual reminders to focus your subconscious mind on achieving them.
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Rewire your brain by replacing negative self-talk with positive affirmations and visualizations.
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Embrace the concept of turning stumbling blocks into stepping stones by focusing on core values.
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Robb Zbierski: “Our brains are hardwired to focus on negativity, urgency and complexity, complacency. And that tends to show up in self talk.”
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Zbierski: “You can always get into the rut on your own, but you need help to get in the groove.”
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Roger Knecht: “Live life with curiosity and gratitude. That’d be a great place to start.”
Rob Zerbinsky shares his journey from the bicycle industry to becoming a mindset expert, detailing how he learned to master his own mind and help others do the same. The conversation reveals the surprising power of perspective, goal clarity, and consistent mental conditioning to overcome the self-sabotaging tendencies of the human brain.
Conclusion:
Thank you for joining us for another episode of Building the Premier Accounting Firm. For more information on how you can shift your mindset to run your business more effectively, call 435-344-2060 or connect with Roger’s team here: https://calendly.com/uac-certification-enrollment/career-success?month=2025-05.
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Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers: Get access to the blueprint: https://wfm90606.infusionsoft.app/app/orderForms/Train-Your-Brain-For-Success-Blueprint-Foundational-Package
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“in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.
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“Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions.
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“Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.
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Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.
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Remember this, Accounting Success IS Universal.
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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777