Inside the rise of the Ralph Lauren Christmas trend

On the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week.

This week, we’re talking about a French investigation into the European resale company Vinted, which regulators said hasn’t done enough to prevent minors using its platform from accessing sexual content. We also discuss the U.K. footwear brand Clark’s entering a number of lower-priced marketplaces, including Shein and TikTok Shop. And we talk about some of the interesting sales data from the pre-Black Friday shopping window.

Later in the episode, Zofia and our editor-in-chief, Jill Manoff, are joined by Preston Konrad, founder of the home and fragrance brand Preston Lane, to talk about the biggest holiday trend of the season: Ralph Lauren Christmas.

For months, social media has been awash in what people are calling Ralph Lauren Christmas, an aesthetic that takes 20th-century, New England-flavored inspiration from the design principles of Ralph Lauren for cozy holiday outfits and home decor. The aesthetic isn’t limited to Ralph Lauren — a number of home and fashion brands have showcased the look in their marketing as they try to capitalize on the trend.

Konrad is a former styling director for Ralph Lauren who worked for the brand for over five years. He shared with Jill and Zofia where the trend came from, what’s appealing about it and how other brands can get in on the hype.