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Tech.eu

Going the distance with GetYourGuide with Johannes Reck

Feb 13, 2023
Johannes Reck, Co-founder and CEO of GetYourGuide, talks about the company's growth post-pandemic, strategic partnerships, AI innovations, and future plans for funding or IPO. He also discusses the evolution of the Berlin tech ecosystem and the decision to discontinue the 'Originals' program for better customer experiences.
32:53

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Quick takeaways

  • GetYourGuide focuses on personalizing travel experiences for customers while helping tour operators run their businesses efficiently.
  • Despite challenges during the pandemic, GetYourGuide maintained focus on sustainable growth strategies leading to significant post-pandemic success.

Deep dives

Evolution of Get Your Guide

Get Your Guide, a travel tech unicorn, initially started as a social network for students to be tour guides in 2008 but pivoted to the two-sided marketplace now known. The company experienced highs and lows, especially during the pandemic, but now sees immense potential in the rapidly digitized industry.

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