America’s hemp industry is booming, but despite it’s growth in recent years, it remains unregulated and saturated with a wealth of companies competing for consumer attention.

So how does a CBD company a) stand apart from competitors, b) shake the negative narrative associated with the product and c) educate people on the true - and positive - effects of CBD? You guessed it, data.

Hear from Charlotte Web’s CEO, Deanie Elsner.

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This program is produced by Mission.org and brought to you by Splunk, the Data-to-Everything Platform. Splunk helps organizations worldwide turn data into doing.

With solutions for IT, security, IoT and business operations, Splunk empowers people to make faster, better decisions and take action to get things done. Learn more at splunk.com.

For full show notes and more, go to mission.org/hidden.

Data as the Key to Customer Discovery with Deanie Elsner