Nicole Lazzaro. Nicole is the founder and president of XEODesign. Previously she was the designer of “Tilt,” the first true iPhone-only game, but it’s her research into player emotions that has attracted big firms like EA, Sony, and Ubisoft to seek out her expertise. By tapping into “emotion profiles,” Nicole helps designers create more engaging gaming experiences that resonate with all types of players, from casual to hard-core.

Nicole has been a leading expert in Player Experience Design for 30 years. She laid the foundation for her research and insights by earning a degree in Cognitive Psychology from Stanford.

In this conversation, we dig into her distillation of how we as humans engage with games. She calls this framework the Four Keys to Fun. Nicole shares how her work on Myst and the Sims franchises broaden the industry’s perspective and helped motivate her to pursue her research.

Nicole also shares how she’s turned her focus and insights to AR and VR, and sees a vast blue ocean of opportunity. We go on to talk about her work on the Bose AR glasses, and her current XR project, as well as her take on the biggest risk and hope for the new types of AR and VR experiences we’re creating.

You can find all of the show notes at thearshow.com.