Welcome to your weekly updated on everything going on in the world of branding and marketing! This week Ryan and Christina discuss Ad Week, TikTok and Meta's newest updates, Kanye West and more!

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Advertising Week NYC

Liquid Death’s VIP of Creative Strategy Andy Pearson said “For us, we are always just trying to create relevant content that feels more timeless, because our whole thing is entertainment over marketing,” said Pearson. “We’re posting the things that make us laugh, whether they’re relevant or not at that time.”

Entertainment vs. Advertising

Social Media Holidays:

Friday October 21: Reptile Awareness Day

Saturday October 22: Eat a Pretzel Day

Monday October 24: Accounting Day

Wednesday October 26: National Pumpkin Pie Day

Social Media News:

TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category for Streams
Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions
Meta Forced to Divest Giphy After Long-Running Court Battle in the UK
Meta’s Horizon Worlds is shrinking, jeopardizing its metaverse ambitions

Marketing News

Walmart launches beta version of content creator platform
Ritz holiday campaign celebrates diverse cultural traditions

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1421: Thomas Frank From The Easy Chair