Equity Cauldrons, Bolts and sour markets: Welcome to Halloween in July
Jul 8, 2022
Dive into the transformative world of nutrition as a company turns dairy waste into superfood supplements for adults! Explore regulatory hurdles in the child formula market and insights into the competitive digital health arena. Discover how Cauldron merges traditional gaming with blockchain to elevate user engagement. Meanwhile, a major lawsuit settlement brings drama for Bolt, as layoffs shake up the unicorn landscape. Plus, venture capital trends signal a shifting investment strategy amidst economic changes!
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Maulac's Target Market
- Maulac uses a breast milk ingredient, usually discarded by dairies, to create supplements.
- Initially assumed to be for infants, the product targets adult wellness and athletic performance.
Branding and Product Development
- Marketing is key to framing products derived from breast milk for adult consumption.
- The product needs to move beyond being just a smoothie additive to achieve broader appeal.
PeakFlow's SaaS Focus
- PeakFlow, a Southeast Asian bill.com equivalent, secured funding after a successful Y Combinator demo day.
- The company aims to achieve $1 million in annual recurring revenue, focusing on SaaS over transaction revenue.