BPS 354: Making Money in Niche Filmmaking with Adam Schomer
Feb 15, 2024
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Adam Schomer, conscious filmmaker and president of i2i Productions, discusses his journey into niche filmmaking and the challenges of shooting documentaries in the Himalayas. Topics include creating opportunities, spiritual journey, theatrical release, independent distribution, building an audience, leveraging success, redefining success in niche filmmaking, and the intersection of filmmaking and photography.
Heal documentary emphasizes the power of the mind and emotions in healing, promoting an integrative approach that considers diet, lifestyle, and emotional well-being.
Forming partnerships, utilizing affiliate programs, and leveraging existing content are effective strategies to promote and monetize film projects.
Deep dives
Heal: Empowering individuals to take control of their own healing
Heal is a documentary that explores the power of the mind and emotions in healing. The film emphasizes that individuals have the ability to heal themselves by addressing their thoughts, emotions, and stress levels. It promotes an integrative approach to healing that takes into account various factors such as diet, lifestyle, and emotional well-being. Heal features interviews with experts in the field, including Deepak Chopra and Bruce Lipton. The documentary also tells the story of individuals who are on their own healing journey. By building a dedicated audience through email marketing and screenings, Heal was able to generate significant interest and sales. The film reached number one on iTunes' documentary charts and remained in the top three for several months. Heal also secured distribution deals with platforms such as Netflix and Amazon Prime Video. In addition, the film expanded its offerings with a book and a summit, leveraging its audience and providing further resources to individuals seeking guidance and support in their healing process.
Embracing Partnerships and Leveraging Existing Content
The speaker discusses the importance of forming partnerships, utilizing affiliate programs, and leveraging existing content to promote and monetize projects. They highlight their experience with a successful partnership with a marketing team to release online summits based on interviews from their film. They emphasize the effectiveness of using the film as an entry point to attract an audience and drive them towards higher-paying products and services.
Redefining Success and Finding Meaning in Filmmaking
The speaker shares insights on redefining success and finding personal fulfillment in the filmmaking journey. They emphasize the importance of defining success on one's own terms, rather than comparing oneself to industry giants. They promote the idea of enjoying the process and finding gratitude in the present moment. They also encourage filmmakers to align their projects with their passions and interests, as it leads to greater inspiration and connection with audiences.
Adam Schomer is a conscious filmmaker, president of i2i Productions and is known for going to extreme lengths to follow stories that empower us. Feature documentaries include THE HIGHEST PASS (2012), THE POLYGON (2014), ONE LITTLE PILL (2015). WOMEN OF THE WHITE BUFFALO (2022) and the #1 iTunes Best-Seller and NETFLIX hit, HEAL (2017).
His recent docuseries is a heart pounding and spirit driven quest to find freedom on motorcycles in the Himalayas, THE ROAD TO DHARMA (2020) and its companion online course for Living a Life of Freedom. In addition to making films, he has been a documentary distribution consultant for select films including CHASING THE PRESENT and produced their online summit as well as the online summits for FANTASTIC FUNGI and HEAL.
Adam is also a certified Master Sattva Yoga and Meditation Teacher, and really Adam has this history of using pilgrimage and life’s adventures to reveal deeper truths. His company i2i Productions mission is to Unite Through Wisdom and Entertainment.