Playbook | How to approach business planning in a testing and fast-moving environment

They discuss how Louise juggles daily and long-term planning in an organisation with 100 staff in the UK and another 250 around the world. Louise also explains how she balances the needs of clients – including PepsiCo, McDonald’s, Nissan, and Carlsberg – with those of internal teams and Fuse’s parent, Omnicom. And they look at how best to assess annual targets, growth and resources, and future changes and obligations, in a testing period for the industry.