SportsPro senior contributor Matt Rogan talks to Louise Johnson, chief executive at sports marketing agency Fuse, about business planning going into 2022.
They discuss how Louise juggles daily and long-term planning in an organisation with 100 staff in the UK and another 250 around the world. Louise also explains how she balances the needs of clients – including PepsiCo, McDonald’s, Nissan, and Carlsberg – with those of internal teams and Fuse’s parent, Omnicom. And they look at how best to assess annual targets, growth and resources, and future changes and obligations, in a testing period for the industry.
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