Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet.

Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year.

Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program.

The conversation also touches on balancing B2C and B2B sales, a cool Slack plugin for team morale, and Roel's interest in expanding to the African continent.

In this episode we discuss:

The environmental impact of stone paper – and why he chose that material
How word-of-mouth marketing helped grow MOYU's business
Shifting towards eCommerce and B2C sales
Key strategies to expand into the wholesale retail market
How is MOYU working towards managing the environmental impact of the paper industry?

Time stamps:

[03:27] Testing market interest in erasable notebooks abroad.

[07:30] Netherlands-focused business expands to ecommerce and wholesale.

[11:22] Having a brand guardian, designer, and content creator.

[13:27] Products with sustainable features gain popularity through word-of-mouth.

[17:12] Enthusiastic about international expansion.

[22:39] New Slack integration helps track team emotions.

[25:34] A brilliant social media strategy for growth.

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