Mitchell Jackson, founder and lead communications strategist at BCC Communications, returns to the show for a conversation with Bridget about public relations, weathering scandals, and what PR firms do wrong; including not paying attention to the internet or new media, not providing media training to their clients, not developing contacts within media organizations, and ultimately not delivering results. They also discuss people who make a business out of being cancelled, why LGBT marketing is a needle to thread and how to do it without alienating your current audience, how people in California have no idea what is happening in the rest of the country, what's really behind LGBTQ activists doubling down on trans issues, how left media and right media depend on each other to create controversies between them, why Mitchell believes the economy will decide whether Trump is president again, and why the term "activist" should not be synonymous with "expert." Sign up for Mitchell's newsletter here: TheBCCnewsletter.substack.com

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