How to Use Your Personal Brand In Your Job Search, with Tonjala Eaton

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Whether you realize it or not, you already have a personal brand — it’s your reputation and the value you bring to the marketplace. On this episode of Find Your Dream Job, career coach Tonjala Eaton explains how to intentionally shape and share that brand to stand out in a crowded job market. She shares why self-reflection is the first step in identifying what you want to be known for and how to define the unique mix of skills and attributes that set you apart. Tonjala also offers guidance on using tools like ChatGPT to explore your strengths, clarify your message, and discover the impact of your work.

You’ll learn how to be intentional about your career goals, focus your job search, and communicate your brand effectively — from your LinkedIn profile to your interviews. Tonjala also explains why having a clear, consistent message helps you attract the right opportunities, avoid burnout, and show employers exactly where you fit. By owning your story and showing up authentically, you’ll build credibility, confidence, and momentum in your job search.

About Our Guest:

• Tonjala Eaton is a career coach who helps her clients move into new careers. 

Resources in This Episode:

• Connect with Tonjala on LinkedIn

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