Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job How to Use Your Personal Brand In Your Job Search, with Tonjala Eaton
Oct 29, 2025
Career coach Tonjala Eaton, an expert in personal branding and intentional job searches, emphasizes the power of your unique reputation in a crowded job market. She discusses the importance of self-reflection to identify what sets you apart and offers practical strategies for showcasing your personal brand effectively, from LinkedIn profiles to interviews. Tonjala highlights how focusing on a clear message helps attract the right opportunities and avoid burnout, ensuring that your skills and contributions stand out to potential employers.
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Personal Brand Is Your Reputation
- Your personal brand is your reputation and the values you bring to the marketplace.
- A cultivated brand surfaces your personality, distinctiveness, and value compared to other candidates.
Begin With Focused Self-Reflection
- Start with self-reflection by asking what you want to be known for and listing your achievements.
- Use a blank sheet or AI like ChatGPT to answer guided questions and surface your impact.
Use ChatGPT To Interview Yourself
- Use ChatGPT as a conversational coach: give it an identity and ask it to pose self-reflection questions.
- Answer those questions and iterate with the AI to refine and develop your personal brand.